Carlo, designing interfaces.

Buy Any Crypto

Less switching.
More continuity.

I designed a connected buying journey for tokens unavailable through direct purchase, bringing the quote, provider choice and subsequent swap into one flow.

Role: Sole designer
Timeline: 3 weeks
Platform: Web

The friction

Buying an altcoin could mean purchasing a native token first, waiting, then starting a separate swap. That fragmented journey was especially confusing for less experienced traders.

Selecting the token to buy — Make the intermediate purchase visible in the quote.

The quote showing the steps to the chosen token — Make the intermediate purchase visible in the quote.

Designing through uncertainty

Shifting requirements, short delivery cycles and limited data shaped the work. Small partner tests helped clarify how unsupported-token purchases were explained.

Choosing a payment provider — Surface the cheapest available provider.

The swap step after the native token arrives — Continue when the native token arrives.

The completed swap — Continue when the native token arrives.

What happened next

Adoption grew after launch, but conversion declined and trading-revenue impact stayed small. Remaining steps and low fees limited the business outcome.

Flooz DEX

Streamline navigation

Simplifying Flooz discovery, search and wallet access so the most useful information has room to breathe.

Role: Sole designer
Timeline: 2 months
Platform: Web

Search

Unused advanced filters were removed in favor of a direct search experience.

Secondary links were brought together in one compact place.

The More menu on mobile — More interface

The More menu on desktop — More interface

Filters

The first version kept filtering focused on two options.

Token page

Reorganized content gives charts and transactions more room.

The token page on desktop — Token page interface

Work in progress

The original page marks the full case study as coming soon. These are the published feature notes; no outcome metrics are supplied.

Flooz Wallet

Why are crypto wallets
so complicated?

Flooz moved into self-custody with a wallet meant to feel approachable: a cluttered, intimidating category rebuilt around setup, discovery and swapping, without giving up security or trust.

Role: Lead designer
Year: 2022
Platform: iOS / Android
Status: Deprecated

367Wallets Created
~1,000DAU
<5%Trading Share

Onboarding

Setup collapsed to two steps with an encrypted cloud backup behind it, so the seed phrase stopped being a wall between someone and their first screen. The recovery warnings stayed blunt on purpose: this is the one thing nobody can undo for you.

Welcome screen — Two steps to a working wallet, with recovery made explicit.

Setting a passcode — Two steps to a working wallet, with recovery made explicit.

The wallet home

Balance, tokens, NFTs and activity in one view, with buy, send, swap and receive kept in reach rather than buried a level down.

Wallet balance and token holdings — Tokens, collectibles and activity, with core wallet actions always in reach.

NFT collections and individual collectibles — Tokens, collectibles and activity, with core wallet actions always in reach.

Discovery

Owning a wallet does not tell anyone what to do with it. Discovery answered the hesitation directly with hot tokens, market movers and a feed, so the next step was suggested rather than left blank.

It was also the riskiest surface. Reviewing it honestly, there was too much to handle on one screen.

Discover feed — Suggesting a next step instead of leaving the screen blank.

Creator posts — Suggesting a next step instead of leaving the screen blank.

Swap

Swapping is where a wallet earns its keep, and where gas fees decide whether a trade is worth making. The fee became a plain-language state, low, stable or high, shown before the review step rather than as a number to decode after it.

Choosing a token — Gas made legible before the trade is confirmed.

What happened

367 wallets were created in three months and daily active users settled around 1,000, but the wallet generated under 5% of all trading on Flooz. There was a surge in sign-ups and then a failure to keep those people engaged. The product was later deprecated.

What I would do differently

Focus, and optimise the core features rather than widening the surface. Discovery competed with the wallet instead of supporting it. Leaning on the community Flooz already had would have done more than another screen.

The honest constraints were context switching across a small team, building while the product was still moving underneath us, and settling for good enough in places where it mattered.

Housebets